Someone does not buy a hat – they buy a warm head, right?! Likewise, they do not buy a computer – they buy a tool for creativity, for media consumption and for accessing information. People do not buy fitness books, they buy amazing abs and the opportunity to look and feel great about themselves.
Likewise, your images should not just show off your products then, but the lifestyle around them.
People need to see how your items can change their lives and make them happier, healthier, fitter, more successful or more attractive. They need to feel good simply by looking at your Pinterest account and then they need to associate that feeling with the products you are selling and with your brand.
If you are in the fitness industry, your images should be inspiring and they should display the lifestyle and the mission statement you’re attempting to promote.
If you are selling books on making money or products for businesses meanwhile, then your imagery might revolve around success and corporations. Thus, your images might be of offices, of people standing at the top of high-rise businesses, of people in smart suits etc.
If you are in the wedding industry on the other hand, your boards should be filled with people looking beautiful and happy in stunning venues. You want to help them picture that perfect, magical day that they have dreamed of and to feel like it is a possibility just by following you.
When you do this, you will inspire your visitors and followers and this will encourage them to actively follow you and to want to learn more about your brand and your items.
Growing your small business with Pinterest can be hard... It takes knowing what to spend your time on and what to skip! Fortunately, the Pinterest Kickstart Toolkit by Socially Inclined is here to the rescue! You won't find a more complete, up-to-date guide for building your business on Pinterest anywhere! Check it out!