Julie Herndon
  • Home
  • About
  • Services
  • Packages
  • Your Social Plan
  • Shop
  • Blog
  • Contact

Lunch & Learn

How do I create better content for Pinterest?

4/14/2017

0 Comments

 
​​How do you inspire people with your images? You need to think about the value proposition of your business, the mission statement and the lifestyle.
​

A value proposition for a business essentially refers to the way that its products and services make life easier or better for the end user. It’s about why your users buy from you.
Picture
Someone does not buy a hat – they buy a warm head, right?! Likewise, they do not buy a computer – they buy a tool for creativity, for media consumption and for accessing information. People do not buy fitness books, they buy amazing abs and the opportunity to look and feel great about themselves.

Likewise, your images should not just show off your products then, but the lifestyle around them. 

People need to see how your items can change their lives and make them happier, healthier, fitter, more successful or more attractive. They need to feel good simply by looking at your Pinterest account and then they need to associate that feeling with the products you are selling and with your brand.

If you are in the fitness industry, your images should be inspiring and they should display the lifestyle and the mission statement you’re attempting to promote. 

If you are selling books on making money or products for businesses meanwhile, then your imagery might revolve around success and corporations. Thus, your images might be of offices, of people standing at the top of high-rise businesses, of people in smart suits etc.

If you are in the wedding industry on the other hand, your boards should be filled with people looking beautiful and happy in stunning venues. You want to help them picture that perfect, magical day that they have dreamed of and to feel like it is a possibility just by following you.

When you do this, you will inspire your visitors and followers and this will encourage them to actively follow you and to want to learn more about your brand and your items.
Picture
Growing your small business with Pinterest can be hard... It takes knowing what to spend your time on and what to skip! Fortunately,  the Pinterest Kickstart Toolkit by Socially Inclined is here to the rescue! You won't find a more complete, up-to-date guide for building your business on Pinterest anywhere! Check it out! ​​
0 Comments

How do I get more followers on Pinterest?

4/13/2017

0 Comments

 
​Now you have both an understanding for how Pinterest works and the basic knowledge you need to create a business account with useful marketing features.

The next challenge then is to make people actually want to follow you and want to engage with you. So how do you accomplish this?
Picture
​The secret is to remember the basic objective of Pinterest and what users are looking for here. Generally, the answer is that people are looking for inspiration and for ideas. People come to Pinterest to browse images that they can use to get ideas for their own projects, or to feel inspired and moved.

At the crux of any business activity is the need to provide value. If you provide value, then people will have a reason to follow you, to pay for your products and to keep coming back. This is no different when you’re on Pinterest. Here, your objective is to provide value again only this time the way you do that is by providing ideas.

HOMEWORK! Spend a few minutes thinking about what images inspire you? Have you ever had a goal and were inspired by an image? What was it? Capture that... write it down... and TOMORROW we will talk about specifics for bringing together your Pinterest Marketing strategy!
Picture
Growing your small business with Pinterest can be hard... It takes knowing what to spend your time on and what to skip! Fortunately,  the Pinterest Kickstart Toolkit by Socially Inclined is here to the rescue! You won't find a more complete, up-to-date guide for building your business on Pinterest anywhere! Check it out! ​​
0 Comments

Is a business account important on Pinterest?

4/12/2017

0 Comments

 
​Today is all about a few features Pinterest has to help you with your business efforts! The first thing you will need to do as a business if you want to get the most from Pinterest, is to open up a business account.

Once you have a business account, you will then be able to have your business or website name as your account name (rather than your real name). 
Picture
You will be able to verify your website, which means you will be able to see when people are sharing your content on Pinterest. This is very useful as it allows you to see which of your content is performing best and getting the most engagement and shares.

Another advantage is that verifying your website allows you to add your URL to the top of your profile. This makes it much easier for people who discover you on Pinterest to follow through to your website. That in turn creates a new ‘in-road’ for traffic to discover your website, which is one of the big advantages of using any form of social media marketing.

Finally, business accounts also give you the right to run contests through Pinterest, which can be a great tool for promoting your company.

To set up your business account, all you need to do is visit https://business.pinterest.com. From here, you’ll then either be able to convert your existing account by clicking ‘Convert Now’ or sign up as a business by clicking ‘Join as a Business’. Either way, it takes a couple of seconds and it is completely free.
Picture
Growing your small business with Pinterest can be hard... It takes knowing what to spend your time on and what to skip! Fortunately,  the Pinterest Kickstart Toolkit by Socially Inclined is here to the rescue! You won't find a more complete, up-to-date guide for building your business on Pinterest anywhere! Check it out! ​​
0 Comments

How does Pinterest work for my business?

4/11/2017

0 Comments

 
​Yesterday, I shared an astonishing stat on Pinterest that hopefully made you perk up and give Pinterest (as a marketing tool) a second thought, but you might be curious as to how it might fit into a business... 

So let's say you are a wedding services business that provided catering, dresses, flowers or anything else for weddings. 
Picture
In this case, you could fill your own boards with images of your work and users would then be able to take what you added and place it on their own boards. 

This would then encourage more and more people to find your brand and thereby help you to get more exposure. And if someone really likes the work you’ve done, they might click through to find their way to your brand and perhaps make a purchase.

Fortunately, Pinterest adds a ton of features and tools that you can use in order to accomplish this end even more easily and effectively… and best of all, it's slated toward making your life as a business owner easier!
Picture
Growing your small business with Pinterest can be hard... It takes knowing what to spend your time on and what to skip! Fortunately,  the Pinterest Kickstart Toolkit by Socially Inclined is here to the rescue! You won't find a more complete, up-to-date guide for building your business on Pinterest anywhere! Check it out! ​​
0 Comments

Should I use Pinterest for my business?

4/10/2017

0 Comments

 
You asked for it and here it is! My much requested series on ​Pinterest for your small business!
​ 

If you need to market a product or service and you’re not on Pinterest, then you’re missing out on one of the biggest and the most flexible/powerful platforms out there.

So what is Pinterest anyway? ​
Picture
To put it simply, it is a social network that focuses on visual elements such as images or animated gifs, incorporated in small, descriptive posts called “pins” to deliver information, entertain, or share insight relating to various topics and themes. And users can collect their interests (pins) in something called a board! Neat, huh?

So hopefully, you have used Pinterest before on a personal level, and maybe you even tried to use it on a business level but lost momentum for whatever reason... Here's why it's vital for growing your business:  

According to Forbes, as of Oct. 16, 
 Pinterest had 150 million users worldwide and 70 million users domestically spending about 15 minutes per day on average checking their profiles and updating their boards – a staggering amount.

Can you see how that  can have major influence on your business? I hope so! Which is why Pinterest deserves your attention and it's why I will be delivering some great tips over the next few days. 

I want to hear from you! What do you think of Pinterest? Do you use Pinterest? For personal or business? Both? 
Picture
Growing your small business with Pinterest can be hard... It takes knowing what to spend your time on and what to skip! Fortunately,  the Pinterest Kickstart Toolkit by Socially Inclined is here to the rescue! You won't find a more complete, up-to-date guide for building your business on Pinterest anywhere! Check it out! ​
0 Comments

    Author: Julie Herndon

    Real Advice for Real Business Owners. The best advice I can give is to Take Action! Take Action... one small act at a time. You can do it. 

    Archives

    May 2017
    April 2017
    January 2017
    December 2016

    Categories

    All
    Lunch & Learn

    RSS Feed

Contact Julie

Picture

​300 Towncenter Blvd.
​Suite B
Tuscaloosa, AL 35406
(205) 242-1742

www.sociallyinclined.com
www.axcesswebtech.com
www.yoursocialplan.com
www.julieherndon.com

​Website by Axcess Web Technologies
  • Home
  • About
  • Services
  • Packages
  • Your Social Plan
  • Shop
  • Blog
  • Contact