 As we prepare to enter the NEW YEAR, strive for consistency, not perfection! As a closet perfectionist myself, I know I can (and have) let many projects that I really believed in go unpublished or remain unfinishedbecause perfecting them was too daunting, or couldn’t take priority at the time…
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 It’s time for Lunch & Learn!
So I know we learn a lot each day…. You now know how important it is to write great content, how to keep people coming back to your site and how to engage your audience so that they feel like part of an exciting VIP community. This is all going to put you on track to a fantastic and highly successful social media account that is only likely to grow with time! But that is the operative word here: TIME! In order for your account to be successful, you need to keep doing the right thing over and over again… and you must, above all else, be patient!  Today's Lunch & Learn
RESPOND & ENGAGE! Just as you need to focus on the social element by encouraging people to feel like a part of a movement, it’s also important to emphasize two-way communication by actually talking with your visitors and engaging with them. Don’t underestimate the value of a single fan. Because that one fan could end up being the person who promotes your post on a forum somewhere that leads to your big break. Answer questions, respond to complements and let your audience feel like they can talk directly to you. This will once again also inspire trust and give them the confidence to feel that they can buy from you and not worrying about their money disappearing and the product never appearing! It can take a while to answer everything and once your influx of content gets too big you’ll of course be unable to answer everything. But in the meantime, responding regularly is a great way to get people behind you! . Oh and don’t think that you always necessarily have to wait for them to make the ‘first move’ either. There’s nothing wrong with occasionally reaching out to someone by liking one of their posts, or by commenting on something they’ve done. This is a great feeling for someone who is a fan and can create a feeling of gratitude.  It's time for Lunch & Learn!
All that we've talked about only works if it is delivered well.... You must make great quality posts! Your post title can be as on-point as you like but that will only take you so far if your content is poor. If your friend tagged you in a post and you read it only to find that it was poorly spelled and very dull, you’d likely just be annoyed at them! So make sure that your content is excellent quality and that means not only in terms of the subject matter and offering value but also in terms of the way it is written and even the way it is presented. Great content is in-depth and filled with useful takeaways. It uses well-written, error-free copy and it is made to be engaging and instantly gripping. If you don’t have the writing skills to deliver on that, then you either need to cultivate them, or you need to hire someone who can do it for you.  YES, we said that you shouldn’t focus too much on promoting your own products and services...
BUT... one way that you can promote yourself and get away with it is by offering discounts and money off.  It's time for Lunch & Learn!
Today's is pretty simple but often over looked... Your audience observes holidays, so be sure you and your business do too! What does that mean? It means you should be respectful of the date when you are posting content --- specifically if it is a marketing post! It's time for Lunch & Learn!
If you do all the things I've talked about in the last few days, your social media channel will instantly be better than a huge proportion of what’s out there at the moment.  Time for Lunch & LEARN!
Something to understand as you're posting is what your value proposition is. What is a value proposition, you ask?  GRAB attention! Writing content that can do this is the crucial skill you need to develop if you’re going to build and grow your social media channels. But there is nowhere where this is more important than in the titles of your posts.  It's time for Lunch & Learn!
If you market steaks and hamburgers to vegetarians you will never connect with your marketplace. That is an extreme example that illustrates a very important point about establishing online relationships. Your blog or website needs to be producing the type of content that your readers are looking for. |
Author: Julie HerndonReal Advice for Real Business Owners. The best advice I can give is to Take Action! Take Action... one small act at a time. You can do it. Archives
May 2017
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