You will be able to verify your website, which means you will be able to see when people are sharing your content on Pinterest. This is very useful as it allows you to see which of your content is performing best and getting the most engagement and shares.
Another advantage is that verifying your website allows you to add your URL to the top of your profile. This makes it much easier for people who discover you on Pinterest to follow through to your website. That in turn creates a new ‘in-road’ for traffic to discover your website, which is one of the big advantages of using any form of social media marketing.
Finally, business accounts also give you the right to run contests through Pinterest, which can be a great tool for promoting your company.
To set up your business account, all you need to do is visit https://business.pinterest.com. From here, you’ll then either be able to convert your existing account by clicking ‘Convert Now’ or sign up as a business by clicking ‘Join as a Business’. Either way, it takes a couple of seconds and it is completely free.
Growing your small business with Pinterest can be hard... It takes knowing what to spend your time on and what to skip! Fortunately, the Pinterest Kickstart Toolkit by Socially Inclined is here to the rescue! You won't find a more complete, up-to-date guide for building your business on Pinterest anywhere! Check it out!