It's time for LUNCH & LEARN!
So if providing value is what you need to do, then just as important is what you need to avoid doing....
What is the polar opposite of providing value? The answer is simply promoting your business... or your products.... all the time! And this is what too many misguided small businesses actually use their social media to do. These tend to be the kinds of businesses that feel a little stuffy and out of touch to the user--- DON'T BE SEEN AS ONE OF THESE BUSINESSES! These are the companies that will use their social media to post things like ‘Visit our site and see why we’re the best at what we do!’. Or, ‘Our software solutions are second to none!’. . This is literally just advertising and it completely misses the point of social media.
Don’t do it!