It's time for Lunch & Learn!
Where the "personal brand" is great, and where it might not be appropriate... The "personal brand" works best when you are selling some kind of lifestyle, such as fitness, wellness, or self help. Then, you can address your followers using your own name, talk personally about how the product or information you’re selling worked for you and meanwhile try to develop what will feel like a real relationship with your followers. . Let them share insights into your daily routine:alarm_clock:, see your lifestyle and generally enjoy being a part of your lifestyle every day. This will help you build trust with them and they will be inclined to be interested in buying from you etc. But the key with personal brands is to make sure that your niche and your industry is suited to this type of promotion. For example, if your business is a B2B company, such as an accounting or consulting firm, then having a chatty ‘personal brand’ where you post pictures of your morning cereal or amusing thoughts might not be terribly appropriate. However, for marketing to individuals and where building trust and familiarity can be an asset, this becomes a much better strategy and it’s very engaging while creating lots of opportunities for new posts. See you tomorrow!