It's time for Lunch & Learn!
Yesterday we talked about HOW to give back to the community! Today I'm going to talk about WHY it's important! Well, for starters, it helps to get your name out there. If you post regularly in a Facebook community for instance, then over time, people will start to recognize your name or profile and thus they’ll be more likely to trust you and to respond well when you post in future. This will help you to build trust but more importantly, you’ll gain contacts and even friends in the community. This is how you start building true fans– because if you have been communicating regularly and you then come out with some new content, you’ll find that the community will work harder to support and promote you. Compare this with landing in the community and instantly trying to sell something and you’ll find that you will get a way more positive impact. Monday, I'll give you a clear example of the difference those two scenarios can have! Have a great weekend!