Lunch & Learn

It's time for Lunch & Learn! 

Friday, I told you I would give you a clear example of the difference between really giving back to a group you are in, and just spamming them with sales posts! So imagine two scenarios and two approaches to selling your ebook (or your products, services, etc.)
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APPROACH ONE, is that you find a Facebook group that’s all about your chosen niche, whether that be fitness, style, dating or something else. You get added to the group and post a link there to your new ebook on the subject, or just to your site. What do you think happens? Best case scenario, your post gets deleted. Worst case scenario, your post gets absolutely torn apart with angry criticisms and people telling you that you are quite clearly not welcome in their community if all you’re going to do is promote yourself. This is not a good start!

Now imagine APPROACH TWO: This time, you join and spend weeks, months or even years before you have anything to promote. You engage in conversation, answer questions, help people out and become a trusted and liked member of the community. People know you, they joke around with you and they like you. Then, you post one day to announce that you have a new ebook or website you’ve been working on. This time, you’ll get a ton of praise and support because these guys are now your friends! The link might be promoted by the moderators (if you aren’t already a moderator yourself!) and you’ll find that the members of the community actually help you to spread the world and build even more links and followers. All this will make an absolutely massive difference on the impact that your post has and it can transform the way you make your entry... And countless massive brands actually started this way. Online communities can really help to elevate their individual members and lead to great things.