Time for Lunch & LEARN!
Something to understand as you're posting is what your value proposition is. What is a value proposition, you ask?
This is the entire ethos behind your brand and it should be the reason your business exists: your ‘why’. So what does all that mean? Essentially, it means that you should be aiming to sell more than just a product or a service, you should be selling a dream, an idea or something that can one way or another, improve people’s lives.
The old saying goes that 'you don’t sell hats, you sell warm heads'. What this means, is that what you sell is more than the sum of its parts. What you sell is the result and the way that result makes you feel. And this is what will provide the emotion behind your products – the emotion that drives people to want to buy from you. . If we were going to apply this to selling something like a fitness ebook, then your ‘value proposition’ would be the feeling of being healthy, sexy and strong. Get your viewers to imagine what it would be like to have a six pack, to have muscles and to have the confidence and energy levels that come with that. . Likewise, if you’re selling a make money program, then your value proposition should come from what it would be like to have lots of cash, no money problems and the ability to travel and buy nice clothes. It would be the attention that would get you from the opposite sex too.
When you can tap into the ‘value proposition’ of your business, then you can find an emotional hook for your posts that will be relevant and that will make people actually stand up and take notice. . Have you ever heard of the value proposition? Do you use it in your marketing? Do you need help doing it more effectively? Merry Everything and Happy Always!