Today's Lunch & Learn
RESPOND & ENGAGE! Just as you need to focus on the social element by encouraging people to feel like a part of a movement, it’s also important to emphasize two-way communication by actually talking with your visitors and engaging with them.
Don’t underestimate the value of a single fan. Because that one fan could end up being the person who promotes your post on a forum somewhere that leads to your big break. Answer questions, respond to complements and let your audience feel like they can talk directly to you. This will once again also inspire trust and give them the confidence to feel that they can buy from you and not worrying about their money disappearing and the product never appearing!
It can take a while to answer everything and once your influx of content gets too big you’ll of course be unable to answer everything. But in the meantime, responding regularly is a great way to get people behind you! . Oh and don’t think that you always necessarily have to wait for them to make the ‘first move’ either. There’s nothing wrong with occasionally reaching out to someone by liking one of their posts, or by commenting on something they’ve done. This is a great feeling for someone who is a fan and can create a feeling of gratitude.