It's time for LUNCH & LEARN!
The best way to get a good idea of whether your posts are ticking the right boxes is simply to ask yourself: "Would I read this?"
If this came up on your homefeed, how would you feel? If you’d be pleased and then go on to read it and possibly share it, then it’s an ideal choice for your own social media channel! But if you’d ignore it, or worse yet feel frustrated, then that’s a sign you shouldn’t do the same.
Look at your own history on these sites and ask yourself why you clicked on the links you did and shared the things you did. What are the best posts you’ve seen in your niche lately? Why? What can you do to emulate their success? The key here is to remember that your audience is full of real people who have the agency to follow whatever they want and leave when they want. Thus, you need to get inside their heads.
How do I do that, you ask? Why you create an avatar representing your ideal customers biography of course I'll show you exactly how to do this next week! But for now, let me know what you think of my LUNCH & LEARNS! What was your favorite tip this week? Have a great weekend!