It's time for Lunch & Learn!
Yesterday we talked about your business' WHY being more important than the WHAT or the HOW... But why is the WHY so important? Simply put... it connects the dots so people can easily see how your products and services can fill a need for them. Look at Apple. Apple didn’t create a computer and then try to find a purpose for it. Jobs and Wozniak began with their why. Their reason for existing was to make computers fun, personal and creative. They wanted to overturn the idea that computers were for businesses only and they wanted to empower people to be creative and expressive. That is what enabled Apple to thrive. That is why people responded to their products. That is why there are still so many fervent Apple fans today – despite the products being no longer quite so ground breaking.
Other companies aim to give people more personal freedom. Or they aim to make the planet a cleaner place to live. Or they aim to help us see the world. Or achieve financial independence. . What is it that makes you wake up in the morning? How were you led to your business? Focus on that because that is a movement and a vision and that is massively more motivating, engaging and exciting than ‘We Sell Washing Machines’ . Plus, once you find the reason for your brand’s existence, then you can start to look into other ways of expressing that so that you can find ways to deliver value through your social media channels or to generally be more inventive and creative with your marketing etc.