It's time for Lunch & Learn!
Here’s a very simple principle that nevertheless gets overlooked a lot – which is to promote your social media channels on your blog. Too often, companies and marketers will think of their social media as a tool to promote their website only, not realizing that this actually can work both ways. . In fact, promoting your social media on your blog is a great way to promote both aspects of your business and to capture your visitors and turn them into warm leads. . This way, if someone should land on your website for the first time and find they enjoy your brand, then they might decide that they want to follow you and learn more. Once they’ve seen your logo right there on the page, seen some of your posts etc., they will have a much better idea of what you’re all about. . Then, if you have social media buttons right there – and you draw attention to them in your content – your new visitors can opt to follow you and stay updated (and this is easier than capturing email addresses).
Let me hear from you! Who has a blog? I'd love to check it out and even share content sometime :-) If you don't have a blog, but are thinking about it... share what might be holding you back. I might have some free how-to content on how to help you overcome that hump! :smiley: