It's time for Lunch & Learn!
Don't be afraid to be personal with your brand! Often, in an attempt to be seen as a very professional small business, people will use their social media accounts in a very detached and ‘corporate manner’. What's unfortunate is that these small businesses are usually very well intentioned, with really good products and services... and they are just hoping that a professional or official demeanor will help them gain more followers.
But social media doesn't work like this today.... customers often don’t want to buy from businesses that attempt to be detached or official. Instead, they want brands that are exciting, youthful and above all personable. And this is why more and more small businesses are turning to something called a ‘personal brand’. A personal brand is essentially a brand that uses your name instead of a generic company name and the brand incorporates your own personality and lifestyle into the promotional and marketing material. I will talk more about HOW to do this tomorrow, but right now I'm all ears, What do you struggle with in your branding? I'm looking to put together a branding guide for you guys, so really, this is your chance to have an impact on what that guide will include! Comment below