Lunch & Learn

It's time for Lunch & Learn!

​Yesterday we talked about how to engage with Likes and comments but, you can also invite communication by asking questions – and remember that this is actually a whole secondary usage for your social media too: you can use your social media as a way to survey your audience and to get their advice and opinions on matters. . Trying to come up with a good name for your new product? Why not ask your audience? Want to know why no one is buying your ebook… why not ask? You can even simply ask: ‘what would you like to see from us next’?

​This is something of a fool-proof strategy, considering that you’re asking the very audience that you intend on selling to. If they’re telling you they would buy a book on a given subject, then why wouldn’t you write it? . And this goes even further because now they will feel like they had a hand in its creation – and that sense of ownership makes them even more likely to want to buy! . Have you ever tried asking questions? What was the response?