It's time for Lunch & Learn!
Today's is pretty simple but often over looked... Your audience observes holidays, so be sure you and your business do too! What does that mean? It means you should be respectful of the date when you are posting content --- specifically if it is a marketing post!
Having an in-your-face marketing post go out on Thanksgiving or Christmas day, for instance, is likely going to be frowned upon by many who are looking to observe a joy-filled holiday! The same goes for observation days like September 11th, Veterans Day, Fourth of July, and more... You can easily navigate the nuances of important holidays by using a solid social media planner like this one: http://bit.ly/2i0pkEw.
What to post instead? Post content that shows how you and your family do your holiday thing and ask how your followers enjoy the special holidays! This will allow you to be more relevant, more relatable, and thus build stronger relationships. . From our family to yours: wishing you peace, joy, and all the best this wonderful holiday has to offer. See you Monday!