In 2012, Instagram was purchased by Facebook for $1 billion in cash and stock and currently outpaces all other social media networks in brand adoption. In April of 2017, Instagram had grown to over 700 million members and is still expected to have rapid growth as more and more people use mobile devices to connect to the internet!!! Wooo... so that is WHY you should consider Instagram --- there is quite a market there!
Here's what it is: Unlike other social networks you can only upload to Instagram from a mobile application. So, to take advantage of this powerful network for your business you will need a mobile device like your smart phone, or a tablet, and an Instagram account. Then you can snap, upload and edit your photos on the fly for sharing on multiple social media sites like Facebook, Twitter, Flickr and Tumblr.
Whether you have a mainly online or offline business, it is not enough to have a social media presence, you need to make sure you are tapping into the massive mobile market. Instagram is a great way to do that, and take the pictures and videos you make and integrate them with the rest of your social media networks including Facebook, all from the convenience of your cell phone.
Tomorrow I'll dig into tips on how to increase your impact on this awesome platform! Who already uses Instagram in their business?
There is a right and a wrong way to do Instagram for your business! Done well, you get loads of free traffic that will bring you the growth you are looking for. Done poorly, you will find yourself frustrated at the lack of engagement and growth! Enter the Instagram Kickstart Toolkit by Socially Inclined, the most complete, up-to-date guide for profiting with Instagram available online today!