Obviously, Instagram caters very well to creative brands and to companies that sell crafts, clothing, ornaments or anything else that is aesthetically appealing and likely to appeal to an audience that likes beautiful things.
If you knit plush toys, or design shoes, then you can upload pictures of these to show off your products in a very stylish way. Restaurants and food companies meanwhile can be highly successful showing images of what they’re cooking or preparing.
Surprisingly, this will also work very well for technology companies, car manufacturers – even companies creating kitchen cutlery. Technology nerds can get surprisingly excited about some ‘sexy’ new hardware and if you compose the shot correctly, this can be very effective. Services might also work – whether you show photos of the beautiful websites you’ve helped to create, or you upload images of your team looking over the shoulder of someone working at the computer (for a consultant).
Another angle is to think of the lifestyle and the ‘value proposition’ surrounding your brand. Remember that you ‘don’t sell hats, you sell warm heads’. What is the equivalent of your ‘warm head’?
In other words, if your company sells fitness equipment then you can upload photos of the equipment but you can also upload photos of the lifestyle. Take people there... what does it mean to be a part of that lifestyle?
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